Pricing Upgrades to TheBrain 9.1 are free if you have an active services plan or if you purchased a new license of TheBrain after April 1, 2018. Upgrades to TheBrain 9 are free if you have an active services plan or if you purchased a new license of TheBrain after November 1, 2015. When you login to TheBrain, your existing license will be automatically recognized. If you do not qualify for a free upgrade, you can use the 30 day trial and add services to your license or call +1-310-751-5000 when you are ready.